Use of University Identity

1. PURPOSE

DANGER OF IMPROPER USE OF UNIVERSITY NAME

There is a danger in the improper use of Brigham Young University–Hawaii ("BYU–Hawaii" or "university") identity in advertising or other promotional activities of both campus organizations and outside groups. Our society is becoming more litigious, and liability, both actual and implied, can be incurred by inappropriate use of the university name.

UNIVERSITY PROTECTION

BYU–Hawaii reserves the right to protect itself against the improper use of its name.

1. Marketing and Communications will determine which organizations or individuals may distribute products or advertise through publications, etc., including use of university logos.
2. It will determine who may solicit contributions or conduct promotional activities on campus.
3. All the activities and circumstances covered by this policy must comply with the CES Honor Code, which includes honesty, decency, integrity, respect for personal and property rights, and the Word of Wisdom.
4. The university community may direct questions or requests for exceptions to this policy, as well as report any instances of noncompliance with or deviations from it, to Marketing and Communications.

2. POLICY

Names of the university covered by this policy include the following: Brigham Young University–Hawaii, BYU–Hawaii, BYUH, BYU–H, and Church College of Hawaii, and all associated logos and seals that are approved for use in the university graphic identity guidelines.

3. IMPLEMENTATION

1. CRITERIA FOR NAME USE. Groups or individuals (including BYU–Hawaii employees) wishing to associate with the university name should meet the following criteria:
   
   1. Receive approval from the university through Marketing and Communications.
   2. Perform functions compatible with the mission and standards of the university, which benefit it as well as members of the organization.
   3. Focus on service-oriented activities.
   4. Be financially self-supporting.
   5. Coordinate all fund-raising activities under the supervision of the university relations office.
   6. Employees should not use their official university titles or stationery for political campaigns, fund raising for other organizations, letters, circulars, or other documents or pronouncements unrelated to the university’s functions and mission.
2. Note: Exceptions to the above criteria must be approved by the president of BYU–Hawaii.

4. RELATED POLICIES AND PROCEDURES

• CES Honor Code