Media Contact
1. PURPOSE
The purpose of this policy is to define Brigham Young University–Hawaii ("BYU–Hawaii" or "university") procedures for dealing with the media and media coverage.
2. POLICY
Marketing and Communications is responsible for interacting with the media on issues affecting the university. No other university unit should engage in media relations without the prior approval and direction of Marketing and Communications.
All media relations positions approved by the university, whether full- or part-time, are hired by and report through Marketing and Communications. Current university employees cannot be reassigned by their administrative unit to media relations positions or responsibilities. Any exceptions to this policy must be granted by the President's Council.
3. IMPLEMENTATION
3.1 Requirements for media contact
Colleges, departments, and other campus administrative units must contact Marketing Communications before distributing news releases or photographs, commenting on university policy, or providing statistical information to or initiating contact with the media, unless the media contact is limited to advertising special events, honors, or broadcast programming, as planned and financed by the individual department or unit.
3.2 Communication for the university
Only Marketing and Communications or the President's spokesperson designate may speak for the university. Consistent with applicable university policy, including policy on political involvement and use of university identity, faculty members and other university personnel may speak with the media provided they adhere to university policy and do not hold themselves out as university spokespersons.